By Bas Korpel
2022 • Bis Publishers
There is a story behind every bottle of wine. As a winemaker, you can make a statement with your label. It is the showcase of your company. And more importantly, it can persuade consumers to buy your product. The label should be in line with the wine you can expect in your glass. This is why Jur Baart and Bas Korpel decided to write Burp, because they strongly believe that a wine tastes better when you know the story behind it.
In the book, 40 wines are presented, each with a distinct label and a matching story. The selection of wines does not focus on the vinification technique but on the labels of the bottles. What is striking, however, is the exceptionally high proportion of natural wines. It seems this group of winemakers (in some cases new to the profession) is paying more attention to how their products are presented to their customers. Yet Burp also includes a number of all-time classics that should not be missed – essential not only in this book, but also in your wine cellar.
Just like folk tales, the stories behind the wine are often passed on – and sometimes spiced up in the retelling. Rest assured that this also happens with the stories in this book. Burp will give you lots of new anecdotes to tell while drinking your next bottle of wine.
Well-known producers included in the book: Château Mouton Rothschild, Pol Roger, Marqués de Riscal
Well-known winemakers included in the book: Angelo Gaja, Telmo Rodriguez, Francis Ford Coppola
Tags: alcohol, beverages, Books, food writing, was-preorder, wine